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Search Engine Optimisation (SEO)

‘Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic’

I started my journey building websites, carefully crafting these in an attempt to craft highly visual works of art…unfortunately, none of this mattered as no-one could find these websites as they hadn’t been optimised for the Search Engines(!)

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